Simplified Homepage

23andMe | This feature has not been released yet.

simple-homepage-header2.png

The problem

23andMe has a huge user base of individuals over 50-years-old. Many of these users are less computer savvy and have a lot of difficulty finding information and features that they care about.

This is 23andMe's current homepage.

This is 23andMe's current homepage.

The solution: A simplified homepage pointing to features most sought-after by older customers

By reading through hundreds of pieces of feedback from our older customers and from talking to our customer care team, I narrowed down the most common points of frustration. Older users want to:

  1. Print their reports
  2. Be able to quickly access their reports
  3. Find new relatives
  4. Access their archived health reports that were on the old website

In addition, older customers often complained about the low visual contrast and the small font on our website. I took this feedback into consideration with the new designthe fonts are larger and heavier, making the content easier to read.

Also available tablet and mobile web

Many older customers use a tablet to access 23andMe.com. Therefore, it was imperative that this design was responsive.


This project was completed in 2016.


23andMe iOS and Android

23andMe iOS and Android

23andMe Research

23andMe Research

Simplified Homepage

Simplified Homepage

Exposure: Supply Chain Risk Management

Exposure: Supply Chain Risk Management

Social Supply Chain: Comment, Follow, Share

Social Supply Chain: Comment, Follow, Share

Exposure: User Onboarding

Exposure: User Onboarding